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Article: YAM Magazine | City Life & Style: Idar Bergseth

YAM Magazine | City Life & Style: Idar Bergseth


From the moment you step into Idar Jewellers on Fort Street, there’s a sense that this is no ordinary jewellery store. The warm glow of gold, the sparkle of precious stones, and the quiet hum of craftsmanship fill the space with an energy that’s equal parts elegance and artistry.

Founded over 50 years ago by master goldsmith Idar Bergseth, the store has become a Victoria landmark and a beacon of fine, handcrafted jewellery on the West Coast. Today, that legacy continues with the next generation of talent, who are as dedicated to the craft as Idar himself.

What sets Idar Jewellers apart is their unwavering commitment to quality, sustainability, and storytelling through design. Each piece is handcrafted in-house, using ethically sourced gemstones and recycled gold whenever possible. The designs are inspired by nature, architecture, and a deep respect for the wearer’s personal story.

“Jewellery is more than an accessory,” says Idar. “It’s something that carries meaning — a memory, a moment, a connection.”

This philosophy is evident in their signature collections, such as the Calla Lily and the Tree of Life, which have become instantly recognizable to collectors and clients alike. These motifs, combined with Scandinavian design sensibilities and ancient Celtic influences, create a look that is both timeless and distinct.

The artistry doesn’t stop at design. The team at Idar is deeply involved in the fabrication of each piece — from wax carving and stone setting to hand finishing — ensuring every detail is thoughtfully executed.

With accolades ranging from national design awards to international recognition, Idar Jewellers continues to push the boundaries of what jewellery can be. Yet at the heart of it all is a simple mission: to create beautiful things that people will cherish for a lifetime.

Visit idar.com or stop by the Fort Street boutique to experience the artistry firsthand.

Originally published May/June 2018 YAM magazine.

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